As a marketer you create many pieces of content for your company, to name a few:

• Case Studies
• Presentations
• White Papers
• Online Articles
• Videos
• Blog Posts
• Events Communication
• News/PR
• Promotions

Maybe you don’t know it yet but you are doing what is called “Content Marketing”.

What is content marketing? According to Junta42 Content Marketing Institute:

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

Now what to do with it? Your next step is distributing your content in order to reach your target audience. To get you started, here are some content distribution ideas:

1. First your website or blog.
2. Social media sites like Twitter, Facebook and Linkedin.
3. Email newsletter and email signature.
4. Comments in forums and blogs.
5. Video/Photo/podcast sharing sites like YouTube and Flickr.
6. Article sites like Squidoo and Hubpages.
7. Document/presentation sharing sites like Slideshare and Scribd.
8. Social bookmarking sites like Stumbleupon and delicious.
9. Social news sites like Digg and Reddit.
10. RSS and syndication.
11. Display Advertising.
12. Content distribution platforms like Publishedin Ad-Free Network. It’s a new platform that can help you distribute your content to publishers relevant to your business, and reach all their readers when they write about you. 

Have more ideas for content distribution, add your comment.